Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PRODUCT COST SAVINGS SEGMENT
CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE
| No. | SIC | Year | Notes |
| 1 | 1521 | 1990 | Kaufman offering to buy the home or condo of anyone who wants to trade up to a Kaufman & Broad home. CEO figures that with its mortgage finance unit, it's cheaper to hold on to someone else's smaller home than to sit on one of his. |
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