BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 3950 |
| INDUSTRY: | PENS, PENCILS, MARKERS GENERAL |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 5 |
|
1997 SALES FOR THE INDUSTRY: $ 644 (Total Sales in $Millions) |
|
OPERATING MARGIN: 2.5 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 59.7 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: -0.7 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: HUNT CORP |
40.3 | -8.1 | -2.8 |
| #2: CROSS (A.T.) & CO -CL A |
24.0 | -3.9 | NC |
| #3: DIXON TICONDEROGA CO |
17.9 | 18.1 | 17.8 |
| #4: PENTECH INTERNATIONAL INC |
9.4 | 3.4 | 5.8 |
| Total of #1-4: | 91.6 | 1.2 | 4.1 |