BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2844 |
| INDUSTRY: | PERFUME,COSMETIC,TOILET PREP |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 41 |
|
1997 SALES FOR THE INDUSTRY: $ 65695 (Total Sales in $Millions) |
|
OPERATING MARGIN: 10.6 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 47.7 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 9.4 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: UNILEVER COMBINED |
32.2 | NC |
| #2: COLGATE-PALMOLIVE CO |
12.3 | 16.5 |
| #3: PROCTER & GAMBLE CO |
10.8 | 21.2 |
| #4: JOHNSON & JOHNSON |
9.9 | 11.7 |
| Total of #1-4: | 65.3 | 22.1 |