BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC:	2721
INDUSTRY:	PERIODICAL PUBLISHING AND PRINTING

BENCHMARKS FOR THE INDUSTRY

NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
25

1997 SALES FOR THE INDUSTRY:
$ 13571

(Total Sales in $Millions)

OPERATING MARGIN:
13.1
(Allocated Operating Profits (divided by) Segment Sales)

ASSET INTENSITY:
90.7
(Allocated Assets (divided by) Segment Sales)

SALES GROWTH:
5.0
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)

BENCHMARKS FOR THE TOP FOUR COMPETITORS

ROA: Allocated Operating Profits (divided by) Allocated Operating Assets