BENCHMARKS REPORT

Industry Measure: Company Level Data

SIC: 2721
INDUSTRY: PERIODICAL PUBLISHING AND PRINTING
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
14
1997 SALES FOR THE INDUSTRY:
$ 18941

(Total Sales in $Millions)
OPERATING MARGIN:
12.2
(EBIT (divided by) Sales)
CAPITAL INTENSITY:
162.1
(Sum of Total Debt plus Shareholder Equity (divided by) Sales)
SALES GROWTH:
11.3
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROE: Net Profits (divided by) Total Shareholder Equity
RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROE RONCE
#1:
TIME WARNER INC
70.2 -0.2 7.8
#2:
PRIMEDIA INC
7.9 137.2 -1.1
#3:
ZIFF-DAVIS INC
6.1 -56.4 4.4
#4:
MEREDITH CORP
4.5 20.7 36.6
Total of #1-4: 88.6 -1.8 7.5

Industry Measures

Quartile Ranking

SIC Finder