BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 4813
INDUSTRY: PHONE COMM EX RADIOTELEPHONE
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
147
1997 SALES FOR THE INDUSTRY:
$ 570390

(Total Sales in $Millions)
OPERATING MARGIN:
19.6
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
177.0
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
11.6
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
NIPPON TELEGRPH & TELE -ADR
12.5 4.7
#2:
AT&T CORP
9.0 11.9
#3:
DEUTSCHE TELEKOM AG -SP ADR
6.6 4.7
#4:
BELL ATLANTIC CORP
5.3 13.6
Total of #1-4: 33.4 11.1

Industry Measures

Quartile Ranking

SIC Finder