BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 3861
INDUSTRY: PHOTOGRAPHIC EQUIP AND SUPPL (COPIERS)
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
34
1997 SALES FOR THE INDUSTRY:
$ 54439

(Total Sales in $Millions)
OPERATING MARGIN:
11.9
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
90.1
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
5.1
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
XEROX CORP
33.4 10.0
#2:
EASTMAN KODAK CO
14.1 18.6
#3:
EASTMAN KODAK CO
12.7 9.5
#4:
FUJI PHOTO FILM -ADR
7.7 NC
Total of #1-4: 67.8 13.2

Industry Measures

Quartile Ranking

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