BENCHMARKS REPORT

Industry Measure: Company Level Data

SIC: 3861
INDUSTRY: PHOTOGRAPHIC EQUIP & SUPPL (COPIERS)
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
29
1997 SALES FOR THE INDUSTRY:
$ 52443

(Total Sales in $Millions)
OPERATING MARGIN:
8.6
(EBIT (divided by) Sales)
CAPITAL INTENSITY:
78.7
(Sum of Total Debt plus Shareholder Equity (divided by) Sales)
SALES GROWTH:
6.2
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROE: Net Profits (divided by) Total Shareholder Equity
RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROE RONCE
#1:
XEROX CORP
34.6 28.2 15.2
#2:
EASTMAN KODAK CO
27.7 0.2 4.2
#3:
FUJI PHOTO FILM -ADR
19.3 6.3 11.9
#4:
OCE NV -ADR
5.1 14.9 11.9
Total of #1-4: 86.7 8.6 10.9

Industry Measures

Quartile Ranking

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