BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 7372 |
| INDUSTRY: | PREPACKAGED SOFTWARE |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 359 |
|
1997 SALES FOR THE INDUSTRY: $ 51528 (Total Sales in $Millions) |
|
OPERATING MARGIN: 19.9 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 115.3 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 30.9 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: MICROSOFT CORP |
22.0 | 35.7 |
| #2: ORACLE CORP |
11.0 | 28.1 |
| #3: COMPUTER ASSOCIATES INTL INC |
7.8 | 26.8 |
| #4: NOVELL INC |
2.0 | -7.6 |
| Total of #1-4: | 42.9 | 17.3 |