Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A SINGLE SEASONAL PRODUCT
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 5812 | 1993 | McD's prices its videocassettes for promotion and not profit. In 1992, Orion Pictures gave McD's the rights to sell "Dances with Wolves" over the holiday season. Video stores were excluded. Retail price was $99.98, McD's sold for $7.99. |
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