Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 1521 | 2007 | As the housing market slows, home builders are rolling out incentives to encourage sales. Standard Pacific offered a "Mission: Possible" campaign that offered savings in 39 Southern California neighborhoods for one weekend. The homes all come with 42-inch plasma televisions and other upgrades to unload excess inventories. |
| 2 | 6531 | 2006 | As the housing market faltered, pricing became increasingly complicated for sellers. Some sellers are offering to pay closing costs or provide other incentives. |
| 3 | 6531 | 2006 | Brokers are encouraging their clients to offer incentives to compete with new home builders. Century 21 published a list of 16 incentives homeowners can offer, including making the mortgage payments for several months, outfitting a media room and paying for daycare. |
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