Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: TARGETED COMPETITOR SEGMENT
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 3571 | 1986 | Now, Zenith's most popular college campus model is sold at about 40% off its $1700 list price, to compete w/ bargain-priced PC clones. To boost sales, Zenith often throws in free software. Occasionally sends truckloads to campuses, sells off trucks. |
| 2 | 5942 | 2002 | While Amazon is offering free shipping and greater discounts, other competitors are matching them. Buy.com offers free shipping on most products without a minimum order size and promised to beat Amazon's book prices by 10%. These offers, however, do not seem to have hurt Amazon. |
<< Return to Choice 3