Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT

CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE

No. SIC Year Notes
1 7011 1994 Hyatt Hotels and ITT Sheraton recently eliminated surcharges on all local and credit-card calls–but only in special "business" or "club" class rooms. These rooms cost more to stay in, anyway.

<< Return to Choice 3