Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: CUSTOMER COST SAVING SEGMENT

CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE

No. SIC Year Notes
1 4812 2005 Cingular is the country's biggest cellular carrier. It netted more than 1.4 million new subscribers so it has a total of 50.4 million. The carrier's average monthly subscriber revenue fell to $49.59 but that is attributed to the popularity of its $9.99 a month family add-on lines, as well as other aggressive pricing plans.

<< Return to Choice 3