Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: VOLUME PURCHASED SEGMENT / VOLUME DISCOUNT DOLLAR AMOUNT BASED ON REACHING STATED PURCHASE TARGETS

CHOICE 3 COMPONENT: PROVIDE A REBATE

No. SIC Year Notes
1 2000 2004 Rebates have been an ever-prominent tool of the trade in the food business. At U.S. Foodserve, vendors such as Sara Lee Corp. and ConAgra Foods Inc. paid rebates to the company for selling certain amounts of their products.
2 3571 1998 Microsoft offers rebates of $20 or more per machine to PC makers that help it hit its goals.
3 3711 1990 GM's Oldsmobile division is trying to give more of its rebate money to dealers, which then can decide on a deal-by-deal basis how much of a discount to offer customers.

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