Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT A NEW PRODUCT TO NEW CUSTOMERS

CHOICE 3 COMPONENT: PROVIDE A REBATE

No. SIC Year Notes
1 2000 1991 Mail-in rebate takes 2.00 off the price of a liqueur bottle. The price is only 2.00, so the product is free.
2 6211 2006 As consumers returned to the stock market, they found familiar brokerage firms offering new services like banking. This is part of an attempt by firms to reduce dependence on trading commissions. Charles Schwab offered $100 to customers who signed up for a Schwab branded credit card.

<< Return to Choice 3