Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PERFORMANCE PERCEPTION SEGMENT / OLD STYLES OR PRODUCTS
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 3711 | 1997 | Nissan sales improved in January after Nissan started pushing big incentives to counter archrivals Toyota and Honda, which had introduced new models. |
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