Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PERFORMANCE PERCEPTION SEGMENT / UNPOPULAR PRODUCTS

CHOICE 3 COMPONENT: PROVIDE A REBATE

No. SIC Year Notes
1 3577 2002 Distributors and manufacturers are offering discounts and special promotions to move cell phone and handheld computer combos off of the shelves and into briefcases. Samsung also offers rebates of $50 to $100 on its SPH-1300 model that is sold through Sprint PCS. Earlier sales of similar devices were disappointing as customers rejected clunky design and high prices and service fees.
2 3711 1988 Hyundai is offering $500 rebates on its four-and five-door models, after slow sales. Sales are still slow though.
3 3711 1989 Hyundai announced rebates of up to $1000 as sales are running 35% below a year ago.
4 3711 1990 Ford may take the unusual step of introducing its new Escort model w/ a rebate.
5 3711 1990 GM doubled the cash rebate on its 1990 Oldsmobile Cutlass Supreme to $2000 from $1000.
6 3711 1990 GM announced yesterday its first-ever rebate, $1000 in cash, on its Chevrolet Lumina, Pontiac Trans Sport, and Oldsmobile Silhouette minivans.
7 3711 1990 GM recently slapped rebates–first $750 and now $1000–on its less-popular Blazer and Jimmy models.
8 3711 2005 Even as they add capacity in big pickups and sport-utility vehicles, the Japanese are piling on hefty discounts in those segments. High gas prices and the popularity of car-based SUVs are turning buyers away from big SUVs. Toyota has slapped an average $3,387 incentive on its Tundra truck.
9 7372 1986 Lotus in August cut the list price of its slow-selling Jazz program to $395 from $595, and the company recently began offering a $100 rebate.

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