Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT / USE A THIRD PARTY PRODUCT ON WHICH THE COMPANY RECEIVES REVENUE

CHOICE 3 COMPONENT: PROVIDE A REBATE

No. SIC Year Notes
1 3674 1999 Intel's free offer: Sign up for three years of Internet service with one of several providers including Microsoft, AT&T, and CompuServe, and get a rebate of $400 on a computer.
2 5541 1994 Sunoco offering a joint credit card with MasterCard which offers rebates on gasoline purchases.
3 6141 1991 Transmedia gives restaurants money in exchange for food & beverage credits worth twice as much. Transmedia finds customers to use up the credits. Its Executive Savings Card gives diners a 25% rebate on the cost of the meals before tax and tip.

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