Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOCATION SEGMENT
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 3711 | 1988 | Ford's Lincoln-Mercury division recently offered rebates of up to $1500 on certain Mark VII models in a direct-mail campaign aimed at 200,000 CA and NY residents. |
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