Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / PRICE LEADER PRICE AGAINST STANDARD LEADER

CHOICE 3 COMPONENT: PROVIDE A SAMPLE OF THE PRODUCT

No. SIC Year Notes
1 3571 1987 Wells American is offering IBM PC/AT compatibles with prices starting at only $1095 for a 12 MHz unit. Has a money-back guarantee and a 31-day trial offer.

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