Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / A PART OF THE MAIN PRODUCT

CHOICE 3 COMPONENT: PROVIDE A SAMPLE OF THE PRODUCT

No. SIC Year Notes
1 5735 2004 In Apple's iTunes Music Store, users can browse and listen to 30-second clips for free, and buy songs for 99 cents each, or about $10 for most albums.

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