Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: PUBLIC RELATIONS SEGMENT

1. Soften the impact of a price change Choice 3>>

2. Improve the company’s image Choice 3>>

3. Avoid public or government action against the company Choice 3>>

4. Redress a failure by the company Choice 3>>

<<Return to Choice 2

<<Directions to Reduce Price