BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 4832 |
| INDUSTRY: | RADIO BROADCASTING |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 14 |
|
1997 SALES FOR THE INDUSTRY: $ 2732 (Total Sales in $Millions) |
|
OPERATING MARGIN: 20.3 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 457.1 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 41.5 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: CLEAR CHANNEL COMMUNICATIONS |
25.5 | 3.6 | 5.7 |
| #2: CHANCELLOR MEDIA CP |
21.3 | -3.7 | 1.9 |
| #3: JACOR COMMUNICATIONS |
19.4 | 0.4 | 4.7 |
| #4: COX RADIO INC -CL A |
7.3 | 17.3 | 18.0 |
| Total of #1-4: | 73.5 | -0.5 | 4.4 |