BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 6531 |
| INDUSTRY: | REAL ESTATE AGENTS AND MGRS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 23 |
|
1997 SALES FOR THE INDUSTRY: $ 3156 (Total Sales in $Millions) |
|
OPERATING MARGIN: 20.4 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 207.3 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 20.9 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: CENDANT CORP |
31.4 | 7.2 |
| #2: CB RICHARD ELLIS SVCS |
13.4 | 68.2 |
| #3: FIRST PAC CO LTD -SPON ADR |
11.4 | NC |
| #4: TRAMMELL CROW COMPANY |
9.9 | 7.0 |
| Total of #1-4: | 66.1 | 9.8 |