BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 6532 |
| INDUSTRY: | REALESTATE DEALERS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 9 |
|
1997 SALES FOR THE INDUSTRY: $ 880 (Total Sales in $Millions) |
|
OPERATING MARGIN: 4.9 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 251.5 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 2.6 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: BG PLC -ADR |
39.6 | 0.3 |
| #2: SUNTERRA CORP |
38.4 | 8.4 |
| #3: ATLANTIC GULF COMMUN CORP |
8.7 | -22.6 |
| #4: CLAYTON HOMES INC |
8.0 | 9.6 |
| Total of #1-4: | 94.6 | 1.9 |