Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: RELATIONSHIP RENEWAL SEGMENT

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

  1. Customers changing products Choice 3>>

  2. Customers at the end of subscription or contract period Choice 3>>

  3. Customers who will renew commitments early Choice 3>>

<<Return to Choice 2

<<Directions to Reduce Price