Customer Segmentation Problems

Problems calling for better customer segmentation:

• Loss of market share

• Audio Tip: Customer Segments and Share

• Unrelenting demands for discounts

• Audio Tip: Customer Segments and Discounting

• High turnover in some customer segments

• Audio Tip: Customer Segments and Turnover

• Minor relationships in the industry's best segments

• Audio Tip: Customer Segments and Roles

• Low margins in many customer relationships

• Audio Tip: Customer Segments and Margins

• Customers bringing on additional suppliers

• Audio Tip: Customer Segments and Additional Suppliers

• Slow sales growth among Company's key customer segments

• Audio Tip: Segments and Customer Growth

• Unproductive sales calls in some segments

• Audio Tip: Customer Segments and Sales

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