SELF TEST #11: Customer Objectives and Categories

Test #1:

What are the three categories of customer profitability?

Test #2:

What objectives are available for each customer?

Test #3:

What objectives would we expect the company to have for a Core customer?

Test #4:

What objectives would we expect the company to have for a Near-core customer?

Test #5:

What objective would the company normally have for a Non-core customer?

Test #6:

Would we normally expect that the objectives for all the customers in a Size/Role segment would be the same?

Test #7:

What is the industry leader effect and why is it important?