Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT COST SAVINGS SEGMENT / MANUFACTURING BUSINESS FUNCTIONAL COSTS / SERVE COST
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 7011 | 1992 | Marriott's pricing structure includes 14-Day and 21-day Advance purchase rates with up to 50% savings. They're non-refundable. Changes and cancellations are not permitted, and availability may be limited. |
| 2 | 7011 | 1992 | Marriott's pricing structure includes a 7-Day Advance Purchase rate with up to 25% savings. Has a 50% penalty for changes or cancellation. Availability may be limited. |
| 3 | 7514 | 1995 | National will offer new levels of discounts in Florida this spring. But now it will require travelers to reserve and pay for cars 14 days in advance and agree to a cancellation fee ranging from $25 to the entire price of the rental in order to get the bargain rates. The standard is not to impose cancellation fees. |
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