Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: INDIVIDUAL CUSTOMER SEGMENT / OTHER TYPES OF INDIVIDUAL CUSTOMER
CHOICE 3 COMPONENT: SET A PRICE CAP
| No. | SIC | Year | Notes |
| 1 | 4911 | 1995 | To keep their customers, Duke offers corporations flexible rates, and also markets hourly rates. |
| 2 | 5999 | 1989 | Price-matching policies actually give merchants "a way to keep prices a little higher for the loyal customers while giving a lower price" to new customers (comparison shoppers) the store is trying to attract. |
| 3 | 8111 | 2009 | Instead of paying for hours worked, more clients are paying Cravath flat fees for handling transactions and success fees for positive outcomes, as well as payments for meeting other benchmarks. |
| 4 | 8111 | 2009 | Clients have argued for a long time that billing for each hour worked can encourage law firms to prolong a client's problem rather than solve it. When not paid by the hour, lawyers’ approach to their work changes. Morrison and Foerster negotiated a fixed fee for defending a company in court, covering work up to the point of a motion for summary judgment. The company made money, and the client was pleased. |
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