Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST

CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY

CHOICE 3 COMPONENT: SET LIMITS ON THE USAGE OF THE PRODUCT

No. SIC Year Notes
1 3021 2002 In 2000, the retail footwear industry was overbuilt, forcing many stores to shut down. With less venues to sell its products, K-Swiss limited the amount of product placed on store shelves. Retailers were less likely to mark down K-Swiss products since there was less available; and that was positive for the brand in the long run.
2 3400 2002 All-Clad, a popular cookware company, insists its flagship line be excluded from storewide sales. "It's intriguing that in a market where self space is limited, they're able to bully their dealers," says editor of a cooking site.

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