Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO REQUIRE A SPECIFIC PRODUCT SYSTEM COMPONENT
CHOICE 3 COMPONENT: SET LIMITS ON THE USAGE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 3711 | 1988 | The new GM warranty covers virtually all repairs for the first 3 years or 50,000 miles, but doesn't provide any coverage after the initial period. It also charges a $100 deductible for each warranty visit after the first year or 12,000 miles. |
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