Raise Prices to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: SET OR RAISE MINIMUM PURCHASE REQUIREMENTS
| No. | SIC | Year | Notes |
| 1 | 4522 | 2006 | In response to increasing demand, companies which offer fractional ownership of private jets are adding restrictions to their popular lower-end programs. NetJets required those who wanted to use Marquis Jet Cards which allot users a set amount of hours of private flying to purchase their cards by Sept. 30 in order to use them for Thanksgiving. |
| 2 | 6211 | 2003 | Charles Schwab's OneSource program will begin requiring a 0.4 percent of assets as a fee paid by the mutual fund. To participate in the program, mutual funds must generate a minimum amount of fees per month; the fund must cover the rest if those fees aren't met by investments. This excludes some smaller firms from participating. |
| 3 | 7375 | 2003 | New customers are important for FactSet since they pay $60,000 a year for the first two workstations. Each added station costs only $6,000. FactSet also collects access fees from customers depending on the number and kind of products they use. The company gets top-line growth from new, higher-end products. The product upgrade gets tied into the base subscription which was raised to $6,000 a year, up from $3,600. |
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