Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST

CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY

CHOICE 3 COMPONENT: SET OR RAISE MINIMUM PURCHASE REQUIREMENTS

No. SIC Year Notes
1 4813 1991 MCI and Sprint offer CA customers savings in and out of state w/ the purchase of a 1-hr plan. AT&T requires 2 separate full hours for in-state and out-of-state calls.

<<Return to Choice 3