BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 2840 |
| INDUSTRY: | SOAP, DETERGENT GENERAL |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 10 |
|
1997 SALES FOR THE INDUSTRY: $ 42123 (Total Sales in $Millions) |
|
OPERATING MARGIN: 15.0 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 46.0 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 9.0 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: PROCTER & GAMBLE CO |
84.9 | 28.0 | 33.5 |
| #2: BENCKISER N V |
4.2 | 171.0 | 35.4 |
| #3: ECOLAB INC |
3.9 | 24.3 | 27.6 |
| #4: DIAL CORPORATION |
3.2 | 26.2 | 36.1 |
| Total of #1-4: | 96.2 | 27.7 | 32.7 |