BENCHMARKS REPORT

Industry Measure: Company Level Data

SIC: 3949
INDUSTRY: SPORTING & ATHLETIC GOODS
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
32
1997 SALES FOR THE INDUSTRY:
$ 4465

(Total Sales in $Millions)
OPERATING MARGIN:
5.6
(EBIT (divided by) Sales)
CAPITAL INTENSITY:
57.3
(Sum of Total Debt plus Shareholder Equity (divided by) Sales)
SALES GROWTH:
13.2
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROE: Net Profits (divided by) Total Shareholder Equity
RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROE RONCE
#1:
CALLAWAY GOLF CO
18.9 27.6 44.4
#2:
ICON HEALTH & FITNESS INC
18.7 111.2 6.6
#3:
K2 INC
14.5 10.8 12.1
#4:
CML GROUP
7.6 -87.9 -67.5
Total of #1-4: 59.7 3.8 9.8

Industry Measures

Quartile Ranking

SIC Finder