BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 6289 |
| INDUSTRY: | SYCS ALLIED W/ EXCH OF SECURITIES OR COMMODITIES, NEC |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 9 |
|
1997 SALES FOR THE INDUSTRY: $ 2342 (Total Sales in $Millions) |
|
OPERATING MARGIN: 12.4 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 266.7 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 11.4 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: MCGRAW-HILL COMPANIES |
41.8 | 40.0 |
| #2: DOW JONES & CO INC |
40.6 | -1.7 |
| #3: JEFFERIES GROUP INC |
5.9 | 41.6 |
| #4: DATA BROADCASTING CORP |
3.9 | 5.2 |
| Total of #1-4: | 92.3 | 4.7 |