BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 3661
INDUSTRY: TELEPHONE APPARATUS
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
86
1997 SALES FOR THE INDUSTRY:
$ 140574

(Total Sales in $Millions)
OPERATING MARGIN:
8.0
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
87.9
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
20.3
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
MATSUSHITA ELECTRIC -ADR
23.7 7.2
#2:
LUCENT TECHNOLOGIES INC
18.8 11.0
#3:
NORTEL NETWORKS CORP
11.0 11.6
#4:
BCE INC
10.7 10.4
Total of #1-4: 64.1 9.0