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Audio Tips: Products and Services


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Audio Tip #73: Advice on Interviewing Customers

Audio Tip #98: Changing Definitions of Life Cycle Costs for Final Customers

Audio Tip #43: Characteristic Volatility of a Strong Standard Leader
Audio Tip #69: Comparison of Reasons for Actual and Hidden Volatility
Audio Tip #67: Gaining Share with Retention
Audio Tip #92: How Do We Add Knowledge to the Customer?
Audio Tip #94: How Do We Improve the Customer's Experience with the Product?
Audio Tip #97: How Do We Know if an Innovation Will Remain Unique?
Audio Tip #93: How Do We Reduce the Resources Used With our Product?
Audio Tip #79: How Much Must My Product Reduce the Customer's Cost?
Audio Tip #90: How to Improve a Product and Service Package
Audio Tip #63: Introduction to Step 13 of the Basic Strategy Guide
Audio Tip #74: Introduction to Step 14 of the Basic Strategy Guide
Audio Tip #85: Introduction to Step 15 of the Basic Strategy Guide
Audio Tip #75: Introduction to Step 16 of the Basic Strategy Guide
Audio Tip #91: Introduction to Step 17 of the Basic Strategy Guide
Audio Tip #96: Introduction to Step 18 of the Basic Strategy Guide
Audio Tip #80: Measuring Customer Cost Savings
Audio Tip #84: Next Leader Products and Companies
Audio Tip #82: Performance Leader Products and Companies
Audio Tip #87: Potential Low-end Competitors in a Marketplace
Audio Tip #83: Price Leader Products and Companies
Audio Tip #89: Price Point Bias
Audio Tip #71: Price Sensitivity among Core Customers
Audio Tip #68: Producing a Net Value Improvement for Customers
Audio Tip #78: Quantifying the Customer Cost System into Costs per Unit of Product
Audio Tip #88: Questions to Determine Your Response to a Low-end Competitor
Audio Tip #72: Reliability Failures Among Outstanding Companies
Audio Tip #70: Several Rounds in Evaluation Failures
Audio Tip #81: Standard Leader Products and Companies
Audio Tip #76: The Cost of the Product and the Customer's Cost System
Audio Tip #95: The Customer Buying Hierarchy
Audio Tip #66: The Importance of Failures on Reliability
Audio Tip #64: The Objectives of a Performance Improvement Program
Audio Tip #77: Which Customer's Cost System Do We Care Most About?
Audio Tip #65: Why is Negative Volatility So Bad For Us?
Audio Tip #86: Withdrawing From a Product Price Point
>>More Information on the Basic Strategy Guide