Final customer

The buyer who makes the final decision on what product to buy and from which supplier to buy it. Examples of Final customers would be installers and other specialized contractors, consumers, government entities purchasing products for their own use and original equipment manufacturers purchasing a product for inclusion in their own products.

Example 1:

Apple previewed Cocoa, an interactive internet authoring tool for children and non-technical users that brings easy internet authoring to the home and education markets.
(Year 1996-SIC 3571)

Explanation: Children and non-technical users are Final Customers for Apple. However, these products will be sold first to Intermediary Customers, such as retailers.

Example 2:

Boundless Corporation targets multiple users of terminals, such as medium to large corporations, providing significant administrative and cost-effective solutions over networked PCs and reducing the need for large disk memory capacity.
(Year 1997-SIC 3575)
Explanation: The corporations are Final Customers for Boundles

Example 3:

Hewlett Packard's new technical products use the UNIX operating system. This opens the doors to federal government orders because Washington always specifies UNIX operating systems.
(Year 1987-SIC 3575)

Explanation: The federal government departments are Final Customers for HP.

Example 4:

Epic Data recently received a six-year $15 million contract from a U.S. defense contractor.
(Year 1997-SIC 3575)

Explanation: The U.S. defense contractor was a Final Customer for Epic Data.

Example 5:

Panasonic Communications' KX-SP100 PFC, a fanless device that combines a 300 dpi laser printer, a Group 3 fax, and a 1.5 page-per-minute copier, will be aimed at the small office/home office market.
(Year 1994-SIC 3579)

Explanation: The small/home office market are Final Customers for this product. This product will be sold to those Final Customers by Intermediary Customers.