Get Out

The amount of volume a company loses during a period as a result of a customer removing the company from its relationship
(abbreviation GO).
(See also Decrease Use, Get In,
Increase Use,
 Stay In)

Example 1:

Bechtel, in winning a one-year renewable contract to process financial statements for the public with the SEC, beat out Disclosure Inc., which had held similar SEC contracts for nearly 17 years. Bechtel promised cheaper, faster and better reproductions to win the bid. (Year 1985-SIC 8700)

Explanation: Disclosure, Inc. suffered a Get Out event as Bechtel, in a Get In event, replaced it with the SEC.

Example 2:

American Express is losing many retail merchant customers as they decide its fees are too high. (Year 1991-SIC 6141)

Explanation: American Express experienced a Get Out event with each retail customer leaving it. The other credit card companies are likely to have experienced Increase Use events at the same time.

Example 3:

SuperValu Stores lost the Quality Food Center’s business in Seattle because that company was acquired by Fred Meyer. (Year 1997-SIC 5141)

Explanation: SuperValu experienced a Get Out event when a competitor bought one of its customers.

Example 4:

Long-time buyers are nervous about Wang’s future viability. They are beginning to shop elsewhere. Wang is also losing its lucrative maintenance business. Other companies are being called on to fix Wang systems. (Year 1989-SIC 3575)

Explanation: Wang suffered Get Out events in its maintenance business.

Example 5:

On January 31, Home Depot announced that it would no longer carry Shaw as a supplier, due to Shaw’s decision to enter the retail market. Home Depot represented only 0.5% of Shaw’s total revenues. (Year 1996-SIC 2273)

Explanation: Carpet-maker Shaw experienced a Get Out event at Home Depot.