The portion of a company's unit volume sold during a period resulting from an increase in the company's penetration of its relationship with existing customers
(See also Decrease Use, Get In, Get Out, Stay In)
Theaters should benefit from increased demand. Costs of alternate out-of-home entertainment continue to soar, while movies offer a relatively inexpensive source of entertainment. (Year1995-SIC 7832)
ABF Freight is beginning to win back the business it lost to non-union carriers before the Teamsters contract was settled. (Year 1998-SIC 4213)
Explanation: ABF Freight, when faced with potential strike, saw Decrease Use events as customers shifted some of their business to non-union carriers. Now that the contract is settled, ABF is experiencing Increase Use events as it wins back its lost business.
Smart & Final has been successful in taking a little business away from everyone with whom it competes: membership warehouse clubs, traditional foodservice wholesalers and distributors, and supermarkets. (Year 1991-SIC 5141)
Explanation: Smart & Final has experienced Increase Use events with consumers who purchase from many different channels.
Ad spending on cable TV has climbed steadily. This year, it is expected to top $9 billion, a 15% increase from $7.9 billion spent last year and almost double the sum spent just four years ago. (Year1998-SIC 4833)
Explanation: Cable TV is experiencing Increase Use events as advertisers shift more spending to them rather than to other media.