List of All Symptoms

The market "symptoms" have been divided into categories. You may select a specific symptom below or view them by category.


Customer Segments

The market structure is changing as shares shift in the channels of distribution
Some companies in the industry have begun to replace their direct sales forces with independent distributors (or vice versa)
Fast growing competitors focus on the industry's large customers
Large customers are getting higher discounts
Medium sized customers are under pressure from both their larger and smaller peers
Distribution channels are undergoing a shakeout
Competitors are upgrading their channels of distribution
Industry customers are forming buying groups
Customers are consolidating their purchases
Customers are adding suppliers because incumbent suppliers failed them
Customers are taking on more suppliers because shortages have appeared
Customers are making significant changes in their supplier arrangements


Share is tougher to shift
New entrants are penetrating the distribution channels of the industry's leading competitors
Most share shifting in the industry seems to be coming from volume gained within existing customer relationships rather than from new customers
The industry leaders are losing share
Competition is beginning to focus resources on market segments as market growth slows
Competitors in Formerly Underdeveloped Markets Have Begun Meeting One Another
While still growing some competitors are losing share


Price Point Coverage

New entrants are growing much faster than the market
Low end products are gaining share of the market
Price points are growing at differential rates as companies enter higher end niches to improve profits
Companies are trying to create upscale niches
Some competitors proliferate products around the heart of the market
One or more companies have introduced a better product at a lower price
The larger companies are squeezing out the smaller

Performance Innovation

Leaders Stress Quality to Offset Competitors' Lower Prices
Competitors are changing features of the product
Product innovation has accelerated
Competitors are emphasizing reliability in product quality
Some competitors have formed partnership services with their channels of distribution
Competitors are improving the product by emphasizing the customer's purchase process
The level of convenience offered to customers has increased
Competitors are aiming their marketing at narrower segments


Pricing Policy

The industry is seeing its first price wars
Foreign competitors are expanding with low prices
Customers are more price sensitive
Most competitors are offering low prices after a period where leaders held prices high
As large competitors match low prices, other competitors face difficulties
Large competitors are maintaining price levels as smaller competitors discount
Some competitors seek price increases more aggressively than others

Price and Margin Levels

Demand in the industry is falling
Revenue growth has been high, but has slowed
Competition is expanding with the appearance of discounters
Small discounting competitors have gained a market toehold
Demand continues to grow but margins are low and new entrants are taking share
New competition is entering a settled market
Margins are falling but competition continues to expand aggressively
Both new entrants as well as existing competitors have added capacity
Industry profits are low but downsized capacity remains
Demand has turned up bringing a tight market and more capacity
After high growth, demand has leveled and capacity has increased
Substitute products have grown in importance
Profits are under pressure despite demand growth
Technology improvements bring falling prices
The industry cannot pass on cost increases
Price wars are spreading in the industry
Demand rose quickly for some time in the past
Observers expect industry capacity reduction
The company believes the industry will be more diplomatic about adding capacity
Profits are high because the company is in a niche segment
Prices on niche products continue to rise while other prices fall
Prices are rising as the industry runs out of capacity
The industry has been able to preserve margins by increasing prices


The industry is adding new, more efficient capacity in the effort to reduce costs
The industry is reducing costs aggressively
The industry is consolidating through mergers and acquisitions
The number of industry competitors is on the decline
Part of the industry is automating to offset wage advantages of some competitors
Some competitors automate to become the lowest cost players
Outsourcing is a growing phenomenon in the industry
Some competitors are using growth to reduce their costs
Some industry leaders have lower returns than the smaller competitors

Back to Symptoms and Implications Home Page