Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: VOLUME PURCHASED SEGMENT / PACKAGE OF SAME PRODUCT
CHOICE 3 COMPONENT: UNIT OF SUPPLIER COST – CHARGE ON THE BASIS OF A UNIT OF THE SELLER'S COST
| No. | SIC | Year | Notes |
| 1 | 7372 | 1986 | Some makers of spreadsheet programs offer corporate customers unlimited copies for a fixed fee. But Lotus – which resists that practice, called site licensing – still holds nearly an estimated 70% of the market for spreadsheet software. |
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