Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT AN EXISTING PRODUCT TO NEW CUSTOMERS
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 6211 | 1998 | The top eight e brokers are expected to spend more than $1 billion on advertising over the next year. Many are offering new customers $75 to $100 sign-up bonuses. |
| 2 | 7900 | 1988 | Badger Pass guarantees that you will be able to ride a chair, navigate a turn and a stop at the end of your beginner's lesson, or you can get a refund or another beginner's lesson free of charge. |
| 3 | 7999 | 1998 | Harrah's advertises that new customers to the casino can play slot machines for an hour. If they lose, the casino will refund their money up to $100. The catch is that the refund arrives by mail, in the form of a voucher for another trip to the casino. |
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