Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / PRICE LEADER PRICE AGAINST STANDARD LEADER

CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT

No. SIC Year Notes
1 8000 1987 Consumer Dental's dentists waive a patient's copayment or deductible for care received, and accept the insurance reimbursements as payment in full. Opponents say this overcharges the insurance co., but CD says its dentists charge less to begin with.

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