Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: INDIVIDUAL CUSTOMER SEGMENT / A SPECIFIC CUSTOMER SEGMENT

CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT

No. SIC Year Notes
1 0000 1991 Many think that brand name power is weakening. Retailers are forcing companies to divert dollars from advertising into costly trade promotions, such as payments for space on store shelves.
2 2000 2007 Slotting allowances are paid by producers to retailers to secure a set amount of shelf space.

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