Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PERFORMANCE PERCEPTION SEGMENT / A RELATIVELY LITTLE KNOWN BRAND
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 6141 | 1993 | The card that really shook the business up was the AT&T universal card, which is a little over three years old now. They've got the calling card feature which they like to promote but the real appeal was the free for life for the charter memberships in the first twelve months and that really attracted a lot of card holders. |
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