Improve Your Ability to Segment Customers

StrategyStreet helps you segment your customers. These customer segments result from analyses of customer relationship sizes and needs. Your key customer segments allow you to grow market share profitably.

• Loss of market share
  Audio Tip: Customer Segments and Share
• Unrelenting demands for discounts
  Audio Tip: Customer Segments and Discounting
• High turnover in some customer segments
  Audio Tip: Customer Segments and Turnover
• Minor relationships in the industry’s best segments
  Audio Tip: Customer Segments and Roles
• Low margins in many customer relationships
  Audio Tip: Customer Segments and Margins
• Customers bringing on additional suppliers
  Audio Tip: Customer Segments and Additional Suppliers
• Slow sales growth among Company’s key customer segments
  Audio Tip: Segments and Customer Growth
• Unproductive sales calls in some segments
  Audio Tip: Customer Segments and Sales

• By the importance of the market segment
  • Size of customer relationship: Does the customer segment buy enough to matter?
  • Segment volatility: Can you capture and retain the customer market share in motion?
  • Segment profitability: Does the customer segment cover your costs?

• Audio Tip: Segmenting Customers by Their Importance to the Company

• By the needs of the target customer segments
  • Physical: How does the customer segment use, transport and store the product?
  • Emotional: Can you improve the market segment’s experience, either individually or as part of a social segment?
  • Intellectual: Would some segments benefit from more knowledge about the product?

• Audio Tip: Segmenting Customers by Their Needs

<Return to Home Page